Creating a Production¶
Required Role
Administrator or Box Office can create and edit productions. Only Administrators can delete productions or change certain advanced settings.
Navigation: Productions (main menu) > New production or Theaters > [Theater Name] > Add Production
What Is a Production?¶
A production represents a single show, event, or engagement in Stagemgr. Each production belongs to a theater and a venue, contains one or more performances, and defines the ticket classes, pricing, descriptions, and communications used for that run.
Creating a Production¶
- Go to Productions in the main navigation
- Click New production
- Fill in the form fields described below (organized by form section)
- Click Create Production
When a production is created, Stagemgr automatically assigns the theater's default ticket classes to it.
Form Fields: Basic Information¶
Name¶
The production's title as it appears on the website, in orders, and on all patron communications. This is the primary display name -- make it match your marketing materials.
Season¶
The season label this production belongs to (e.g., 2025-2026). Used for filtering and reporting. Required.
Venue¶
The physical venue where this production takes place. Select from the list of venues configured in the system. Required. The venue choice determines which seat maps are available.
Seat Map¶
Optional. If the venue has seat maps configured, you can assign one to enable reserved seating for this production. The dropdown only shows seat maps belonging to the selected venue.
When a seat map is assigned, the production's capacity is automatically derived from the number of seats in the map. See General Admission vs. Reserved Seating for details.
Capacity¶
For general admission productions (no seat map), enter the maximum number of seats available per performance. For reserved seating productions, this field is read-only and reflects the seat map's seat count.
Form Fields: Metadata¶
Production Code¶
A short identifier (1--8 characters) that uniquely identifies this production. Auto-uppercased on save. Used as a prefix for performance codes and throughout reporting. Required and must be unique across all productions.
Production Code Conventions
Use a meaningful abbreviation. For example, a production of Romeo and Juliet might use RAJ or ROMEO. Performance codes will start with this prefix (e.g., ROMEO01).
Status¶
Controls the production's visibility and behavior. See Production Settings for a detailed breakdown of each status.
| Status | Summary |
|---|---|
| Active | Fully visible on the website; tickets on sale |
| Presale | Visible on the website with run dates but not yet purchasable |
| Private | Hidden from the public website; accessible only via direct link or box office |
| Inactive | Completely hidden from public view and most admin lists |
| Season Seating | Special workflow for subscriber seating; see Season Seating |
Production Class¶
Categorizes the type of event for reporting and display purposes.
| Class | Typical Use |
|---|---|
| Primetime | Main stage productions |
| Special Event | Galas, fundraisers, one-off events |
| Private Party | Rentals or private bookings |
| Conference | Meetings or conference sessions |
| Off/Late night | Late-night or secondary programming |
| Class | Workshops, educational events |
| External | Events managed outside the venue |
Form Fields: Run Dates¶
These dates are required when the status is Active or Presale.
| Field | Description |
|---|---|
| Opening At | Official opening night date |
| Closing At | Final performance date |
| Press Opening At | Press opening date (may differ from public opening) |
| First Preview At | Date of the first preview performance |
Form Fields: House Management¶
| Field | Description |
|---|---|
| Running Time | Total running time in minutes, including intermissions |
| Intermission | Check if the production has an intermission |
| Allow Late Seating | Check to permit seating after the performance has started |
Form Fields: Promotional¶
Promo Image¶
Upload a promotional image for the production. Recommended size: 250x375 pixels. This image appears on the website calendar, production listing, and in some email templates.
Credit Lines¶
Text block for artistic credits (director, cast, designers). Displayed on the production's public page.
Additional Information Link¶
A URL to an external page with more information about the production (e.g., a press page or partner site).
Form Fields: Descriptions¶
Short Description¶
A brief summary of the production. Used in list views and calendar entries where space is limited.
Show Description¶
The full production description displayed on the production's detail page. Markdown enabled -- you can use formatting, links, and lists.
Calendar Callout¶
Text displayed prominently in the calendar header area for this production. Markdown enabled. Use this for special announcements like "Final Week!" or "Added Performance!"
Form Fields: Service Fee Overrides¶
These fields override the theater-level default service fees for this production only. Enter comma-separated service item template names.
| Field | Description |
|---|---|
| Override Service Items | Service fees applied to new ticket orders |
| Override First Exchange Items | Fees applied on the patron's first exchange |
| Override Addl Exchange Items | Fees applied on second and subsequent exchanges |
Fee Inheritance
If left blank, the production inherits fees from its theater. If the theater's fields are also blank, system defaults apply. See Service Items.
Form Fields: Sales¶
Festival¶
Link the production to a festival. Festival membership groups the production with its festival-mates on public pages and lets festival-restricted flex passes redeem tickets for it. See Festivals Overview.
Conversion Pixel Code¶
Paste ad tracking code (e.g., Facebook Pixel or Google Ads snippet) that fires on the order confirmation page for this production. Used for marketing attribution.
Form Fields: Notifications and Communications¶
Survey Link¶
A URL to a post-show survey. If set, the survey link is included in follow-up emails to patrons.
Mailing List Link¶
A URL to the production's or theater's mailing list signup. Included in patron communications when set.
Custom Label¶
A label string (auto-downcased) used to tag this production for custom integrations or filtering.
Custom1 / Custom2¶
Free-form text fields available for use in email templates and custom communications. Their purpose varies by theater.
MyEmma Attendee Group¶
The numeric MyEmma group ID for this production's attendees. Typically auto-populated when the production is saved -- you do not need to set this manually.
Confirmation Message¶
Custom text included in the order confirmation email sent immediately after purchase. Markdown enabled. Use this for pre-show information, parking directions, or COVID policies.
Follow-Up Message¶
Custom text included in the follow-up email sent after the performance. Markdown enabled. Use this for survey links, upcoming show promotions, or thank-you messages.
Preview Sample Emails
After saving the production, the edit page displays Send sample confirmation email and Send sample follow-up email buttons. Click either button to send a preview of that email to your own address, so you can verify formatting and content before patrons receive it.
After Creating a Production¶
Once the production is saved:
- Review the default ticket classes that were automatically assigned. Edit or add classes as needed. See Ticket Classes.
- Create performances for each show date and time. See Performances.
- Set the status to Active (or Presale) when you are ready for the production to appear on the website.
Action Buttons on the Production Page¶
Once a production exists, the admin page (Productions > [Production Name]) shows a row of action buttons:
- Edit -- Open the production form to change settings, status, dates, descriptions, and messages. Visible to users with edit permission on Productions.
- Ticket Classes -- Manage the price tiers and inventory allocations for this production. See Ticket Classes. Visible to users with read permission on Ticket Classes.
- Audience Analysis -- Jump directly to Audience Analysis with this production pre-selected as the target and the production's own theater seeded as the comparison group. Visible to Admin and Theater users (anyone with permission to run analyses). Box Office users do not see this button.